Scott Thuman, Chief Political Correspondent for WJLA Washington, DC and the Sinclair Broadcasting Group is confident about the state of the “real” news business, seriously.Doug Simon spoke with Scott Thuman, Chief Political Correspondent for WJLA in Washington, DC and the Sinclair Broadcasting Group at the PR Summit DC about news and journalism in today’s political climate.
Brand authenticity is an essential part of marketing that simply can’t be overlooked in an era when public trust is at an all-time low in virtually every industry.
While the term “brand authenticity” has been around for decades, there are many reasons why it’s become more than a trendy term, especially among millennials. In its simplest definition, authenticity means honesty. But if you add integrity and transparency into that mix, it’s virtually impossible to oversimplify why millennials and consumers of all ages are demanding it more than ever before.
The PR Industry’s First Awards To Recognize Best Brand, Corporate & Non-Profit Spokespersons With political spokespeople and CEO missteps dominating today’s 24/7 news cycle shouldn’t the best of the best in the corporate and non-profit worlds have an award that recognizes their skills in delivering their organization’s message?Today, The SPOKEies™ were born to do just that.The SPOKEies™ are the first awards program to honor the best spokespeople representing brands, non-profits and corporations.
Influencer Marketing is the story of 2017. But is there a smarter way to partner with influencers to grow your brand? According to the 2017 Edelman Trust Barometer, trust for business is 27% higher than trust for government and 21% higher than trust for media.
D S Simon Media is taking a new approach to Influencer Marketing. The goal is to turn an organization’s leaders and experts into influencers. “What we’ve seen is that the idea of having paid influencers speak for your brand on TV lacks authenticity and is filled with challenges and peril, says Doug Simon, CEO at D S Simon Media.
FOR IMMEDIATE RELEASE
October 2, 2017
Media Contact:
Nicholas Kost
212.736.2727
nkost@dssimonmedia.com
Move follows promotions for Eric Wright, Sarah Katz and Elizabeth Rosenberger as firm expands client services team.
FOR IMMEDIATE RELEASE
September 13th, 2017
Media Contact:
Nicholas Kost
212.736.2727
nkost@dssimonmedia.com
New York, NY—Eric Wright named Executive Vice President and Sarah Katz promoted to Senior Vice President at video influencer marketing firm D S Simon Media.
Doug Simon, CEO and Founder of D S Simon Media had the chance to speak with Martha Boudreau, Executive Vice President & Chief Communications and Marketing Officer of AARP at the Capitol Communicator PR Summit DC. Martha and Doug both have a BA in Political Science from the University of Michigan.
Scott Thuman, Chief Political Correspondent for WJLA Washington, DC and the Sinclair Broadcasting Group is confident about the state of the “real” news business, seriously. Doug Simon spoke with Scott Thuman, Chief Political Correspondent for WJLA in Washington, DC and the Sinclair Broadcasting Group at the PR Summit DC about news and journalism in today’s political climate.
Michael Smart, Principal at Michael Smart PR spoke with D S Simon Media‘s Kristina Doytchinova about the importance of having authentic spokespeople that connect with the story you’re trying to pitch. Michael also gave some of his tips and best practices for corporate and non-profit spokespeople.
